IMPORTANCE OF SIGNS IN THE RESTAURANT INDUSTRY.
According to research, over 60% of potential customers have mistakenly driven past a business they were trying to find because of inadequate signage.
Good signage is an essential part of your restaurant business. Whether you have a cozy, romantic bistro with a rotating chef’s menu, an upscale brasserie boasting locally sourced ingredients, a clam shack by the sea or any of the options in between, the most important thing you can do for your business is to reach your hungry customers. You can have great food, great value, a great location and great customer service, but none of that matters if diners don’t know where you are.